Our Story

 "Live with what you love.” - Unknown

Decorating a home and adding your own personal touch is viewed as therapeutic by most people. Each home has its own personal vibe which is created by the people living in it and we are here to make sure that you have a wide array of products to choose from that is unique to your taste and requirements.

As the name suggests, POOF is a home decor brand which is synonymous with being classy, quirky and chic. Poof was ideated by friends, Devanshi Didwania and Sakshi Poddar, after a subtle conversation swayed by their love for interiors and luxury.

Curated from around the world, we make sure that each of our products are handpicked so that we bring to you nothing but the best. What we strive for in our collection is to have the perfect blend of traditional and contemporary accents, to make sure that there is something for every aesthetic.

Our quest is to bring these statement pieces to you in the most affordable way possible so that you do not have to search far and wide for what will make your "house a home."